I wouldn´t be so sure to say that Tesco enjoys an IT advantage, however I do recognize that is has a solid infrastructure that makes it the top leader in the UK supermarket sector. Tesco has developed an extraordinary database of its clients which provides Tesco on a daily basis habits, preferences and customer needs. But this database was created many years ago when they decided to launch the Green Shields Stamp with the objective of giving back something to the customer and mainly with the objective to gain the customer´s loyalty. After these stamps, it was the turn of the Clubcard that enforced customer loyalty towards TESCO and continue to provide information about needs and habits of the customers. It became one of the most important marketing tools Tesco had and it was a competitive advantage face towards other super markets. In 1996 and thanks that they were constantly informed about their customer needs they decided to launch TESCO.COM with a simple investment, growth came very fast and although online sales represent a small number of Tesco´s total revenues, it growing speed is significant and has also encourage them toward opening new online markets overseas, for example the in US where they got associated with an online supermarket. In my opinion, Tesco´s contribution in this company will be the know how to operate online markets and sales, whereas the US company will have to provide expertise about the US market needs. IT for this company will be developed but it will not be necessarily copied from Tesco´s because I do not find Tesco´s IT can be considered extraordinary, but I consider it a regular software over a market that now a days exists in many supermarkets all over the world.
Considering how fast IT gets to the business world and considering that now a days many supermarket chains have access to this kind of IT, I see Tesco´s strength in their brand awareness, their infrastructure and their strategic database of the UK market. They have a great opportunity to grow sales in the online markets as well as continuing developing market stores but nevertheless this competitive advantage is a result of their long history and development of the stores and not because of an IT advantage
lunes, 21 de junio de 2010
Casadellibro.com
Casadellibro.com
Before taking a decision about sticking with the UNIX platform or switching to the new Microsoft one, it is important to state what the business priority is, whether to find an efficient and easy to implement platform in order to survive and do and effort to succeed as a business, or whether to save money and reduce costs.
If it is a budget matter, we should even consider returning to the original software to see if there is any chance to complementing it or to integrate it with other softwares. Having budget as our priority might lead us to concentrate on finding a way to integrate the current UNIX platform with other softwares, if not all of those we previously bought, a least the most important ones. This option might take more time and still have the risk to be inefficient if the softwares are not able to be integrated with the platform.
Disregarding the failure with AOL, being a .COM business and having as a real possibility to become the leader in the Spanish book market, I would not hesitate to switch to the Microsoft server because although it might be more expensive we would have to concentrate on more important issues about the platform such as adaptability, efficiency, tasks, functionality and maturity of reports, usability and easy installation and exploration. Microsoft platform would be easier to adapt it and easier to implement it. Besides they will not face the risk again of having to integrate additional softwares and probably having to contract a consulting firm to do this job. There would be certainty about the reports information and efficiency.
At the end if the company does not take action it will loose more money failing the total business that what they could spend buying a Microsoft platform which is vital for their operation. As a decision maker it is important to know how to find priorities.
Before taking a decision about sticking with the UNIX platform or switching to the new Microsoft one, it is important to state what the business priority is, whether to find an efficient and easy to implement platform in order to survive and do and effort to succeed as a business, or whether to save money and reduce costs.
If it is a budget matter, we should even consider returning to the original software to see if there is any chance to complementing it or to integrate it with other softwares. Having budget as our priority might lead us to concentrate on finding a way to integrate the current UNIX platform with other softwares, if not all of those we previously bought, a least the most important ones. This option might take more time and still have the risk to be inefficient if the softwares are not able to be integrated with the platform.
Disregarding the failure with AOL, being a .COM business and having as a real possibility to become the leader in the Spanish book market, I would not hesitate to switch to the Microsoft server because although it might be more expensive we would have to concentrate on more important issues about the platform such as adaptability, efficiency, tasks, functionality and maturity of reports, usability and easy installation and exploration. Microsoft platform would be easier to adapt it and easier to implement it. Besides they will not face the risk again of having to integrate additional softwares and probably having to contract a consulting firm to do this job. There would be certainty about the reports information and efficiency.
At the end if the company does not take action it will loose more money failing the total business that what they could spend buying a Microsoft platform which is vital for their operation. As a decision maker it is important to know how to find priorities.
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